THREE PURPOSES OF RESEARCH
    Exploration
    Description
    Explanation
UNITS OF ANALYSIS
    Individuals
    Groups
    Organizations
    Social Artifacts
    Units of Analysis in Review
    Faulty Reasoning About Units of Analysis: The Ecological Fallacy and Reductionism
THE TIME DIMENSION
    Cross-Sectional Studies
    Longitudinal Studies
    Approximating Longitudinal Studies
    Examples of Research Strategies
HOW TO DESIGN A RESEARCH PROJECT
    Getting Started
    Conceptualization
    Choice of Research Method
    Operationalization
    Population and Sampling
    Observations
    Data Processing
    Analysis
    Application
    Research Design in Review
THE RESEARCH PROPOSAL
    Elements of a Research Proposal