Table of Contents
Diffusion of Innovations
Diffusion of Innovations Paradigm
The Innovation Decision Process
Change Agents
Adopter Categories
Early Adopters
Advantages - What does the innovation offer to society?
Compatibility - Does the innovation fit into life style?
Complexity - How difficult is the innovation to understand?
Trialability and Observability
Comparisons
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Author: Carla Piper
Email: piper@chapman.edu
Home Page: http://www.chapman.edu/soe/faculty/piper
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