Pezzelle values each client and is active in everything, from the manufacturing to the distribution of his collection.

“I want my clients to know that my bags are as unique as they are,” said
Pezzelle.

He begins by hand drawing the patterns for each style of bags. He carefully selects the fabric and makes sure it will provide the highest durability to fit the capacity of the clients’ needs. He then screen prints the non-patterned fabric, such as what is used on the reversed side of the XL Reversible bag. He then sews each bag himself.

When Pezzelle first entered the handbag market he hired a seamstress to sew the bags because he did not know how. He quickly realized that her productivity was low and the quality of bag was not to his caliber. So, he learned how to assemble the bags himself and fired his seamstress. Now he can regulate the quality of his product better and create them quicker.

Whodini Handmade began as Pezzelle’s screen printing business. In the beginning he would screen print everything from t-shirts to wallets. One day he had some extra pieces of fabric left and sewed them into a handbag; thus his collection began. His lone handbag evolved into a collection of four different styles, each of which are adorned in his custom prints. Clients do not have to worry about seeing his prints on the work of other designers because he gleans his inspiration from his Long Beach surroundings. The textures, colors and patterns reflect the melting pot of cultures and socio-economic classes the city has to offer.