Marketing Mktg 200 Fundamentals of Marketing Prerequisite, none. Not open to students with a major or minor in business or computer information systems. An introductory course in marketing for the non-business undergraduate who has completed some college-level study. The primary objectives of this course are to develop an understanding of the marketing philosophy, the marketing processes and institutions, and to develop management-oriented decision making skills. Available both as an online course and as a traditional “on-ground” course on the Orange campus. Not open to students with a major or minor in Business Administration or a major in Accounting. (Offered fall semester.) 3 credits. Mktg 304 Principles of Marketing Prerequisite, Econ 200. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits. Mktg 404 Advertising and Promotion Strategies Prerequisites, either Mktg 200 or 304. This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy and media topics. (Offered fall semester.) 3 credits. Mktg 406 International Marketing Prerequisites, Mgmt 316, either Mktg 200 or 304. Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. (Offered fall semester.) 3 credits. Mktg 407 Marketing Research Prerequisites, Mgsc 309, either Mktg 200 or 304. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered fall semester.) 3 credits. Mktg 455 Professional Sales Prerequisites, either Mktg 200 or 304, Mgmt 316. Selling principles, prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Sales management: planning, forecasting, management of sales teams. Selection, training, motivation, compensation, and control of sales force. (Offered spring semester.) 3 credits. Mktg 496 Special Topics in Marketing In-depth study of a specific area; content of course determined by interested student and instructor. May be repeated once. 3 credits. Mktg 499 Independent Study Prerequisite, approval of petition. For students who wish to pursue a special area of study not included in the curriculum. (Offered every semester.) 1-3 credits. Maximum of 6 credits. Graduate Courses Mktg 511 Introduction to Marketing Mktg 604 Seminar in Marketing Strategy Emba 660 Marketing Management Emba 661 Marketing Strategy