Department of Communications
Patricia Doetkott, Ph. D. Richard Doetkott, M. A.
Thomas Hobbs, M. A.
Allen Levy, M. A.
Janell Shearer, M. J.
Richard Watson, Ph. D.

Bachelor of Arts
The department of communications offers the bachelor of arts degree with emphases in four growing communi-cations fields advertising, mass communication, public relations, and speech communication. Strongly interdisciplinary, the students' broad liberal arts based curriculum will prepare students for communications careers in a wide variety of fields or for further study at the graduate level. The purpose of the department of communications is to educate our students to be effective communicators and ethical advo-cates prepared to use today's global communication technolo-gies to enrich their lives and the lives of others.

We live in the Information Age. The Internet is changing the world daily and most of us are struggling to keep up. Changing models of how we do business, the vast array of information we can access, the powerful tools that enable us to communicate with millions of people we will never meet all of these factors have created an incredibly rich communication environment. Yet the fun-damental principles of communication remain largely the same, and the need for skilled communicators is greater than ever.

Communications emphases include a range of study, which is in some instances distinct and in other ways overlapping. All four emphases stress the development of effective communication skills. They are rooted in strong writing, speaking, and an understanding of visual design and æsthetics. Students use state-of-the-art tech-nology to create messages in a wide variety of forms, from print and video to multi-media. Each emphasis cul-minates in a capstone course which must be completed for a Communications degree.

Advertising
is a profession that forges the communica-tion link between a company and its customers. Students will develop professional communication skills required for mass and segmented communication in terms of the message and the media as well as planning and strategic-thinking skills.

Mass Communication
offers students a critical and ana-lytical view of one of the most powerful forces at work in world culture today. It prepares students to spot cultural and technological trends which drive the mass media.

Public Relations
students study this advocacy profes-sion which builds relationships between organizations, both corporate and non-profit, and the people they serve. Students will develop professional communication skills for print and broadcast media.

Speech Communication
prepares students for a wide diversity of careers from education to business and from politics to a variety of service industries. The study of speech communication includes the classical art of disci-plined thinking, debate, public speaking, written and electronic message preparation.

Planning is important in these emphases. Each student is required to seek advisement with an academic advisor in the department to correctly sequence the required courses. Transfer students must have previous communications and business credits evaluated by the department.

Departmental Activities
The Communications Department offers a variety of stu-dent societies and competition activities designed to enhance students' learning, networking, and social oppor-tunities outside of the classroom. Students are encouraged to participate in these professional activities, which are advised by department faculty. Please see the department secretary for contact information on each group or activity listed below.

Communications student professional organizations include:

The Advertising Club
brings together students study-ing advertising to hear guest speakers, take field trips, participate in advertising competitions and otherwise engage in community service and social activities as desired by the membership. The Chapman Advertising Club is affiliated with the American Advertising Federa-tion, providing members with access to many educa-tional and professional services.

The Forensics Society
is an official campus club dedi-cated to the promotion of public speaking-related activi-ties on campus. Students compete in intercollegiate speech competitions and mock trial tournaments.

Lambda Phi Eta, National Communications Honors Society
honors outstanding scholarship among commu-nications majors. Students must be of junior standing or above and a 3.3 GPA to become a member; eligible stu-dents will be invited to join. The Society participates in a variety of communications related events and service projects.

The Public Relations Student Society of America (PRSSA), Chapman University Chapter
is devoted to helping students gain a competitive edge in the field of public relations through a wide variety of networking opportunities. These include regular guest speakers on campus and social events with Chapman alumni who are working in public relations. PRSSA is a national orga-nization affiliated with the Public Relations Society of America.

Communications Communications competition activities are available in: Advertising: The American Advertising Federation offers an annual competition open to students. Anumber of other corporate sponsors offer advertising contests that students may elect to enter.

Speech: Mock Trial offers a venue for students to test their extemporaneous and persuasive speaking skills through a courtroom case competition. The Speech Team competes in local and regional competitions.

Public Relations: Public relations students compete against teams from universities across the country in the annual Bateman Case Study Competition sponsored by the Public Relations Student Society of America. Adiffer-ent case problem, sponsored by a different corporate or non-profit organization each year, asks students to write and execute a PR campaign to solve a specific public rela-tions challenge.

Departmental Requirements
The Communications Department requires that all courses in the major be taken for a letter grade. Students must maintain a 2.0 GPA in the major to graduate. Stu-dents must complete the capstone course for their emphasis. Substitutions for a capstone course are not permitted. Selection for departmental honors is based on a vote of the faculty taking into consideration a variety of factors including a minimum GPA of 3.3, as well as involvement in the life of the department and service to the campus or wider community. Holding a position in a student organization or student government or using specific communication skills to serve the larger commu-nity are examples of service that would be considered for departmental honors.

Bachelor of Arts in Communications core requirements
The Department of Communications has a 21-credit cen-tral core of courses that are required by all emphases in Communications. These courses reflect key areas of study fundamental to all our degrees. Substitutions are not permitted. The courses are:
Com 110 Interpersonal Communication 3
Com 151 Introduction to Mass Communications 3
Com 210 Theory of Persuasion 3
Com 215 Communicating About Business 3
Com 270 Internet Communication 3
Com 395 Communication Research 3
Com 410 Organizational Communication 3

Emphasis in Advertising
The study of advertising builds on Chapman's general education offerings as well as the Department of Com-munications' core requirements to provide students a broad understanding of the field of advertising as a com-munications business and to prepare them for a career within an advertising agency or the advertising/ com-munications departments of product, service, and non-profit organizations. Students are introduced to both the business and creative aspects of the advertising profes-sion. Students are encouraged to minor, specialize, or explore areas of focus within the diverse field of adver-tising by selecting art/ design, creative writing/ English, or business courses to sharpen their skills in specific areas of interest.

core requirements (21 credits) required courses (27 credits)
Ftv 130 Introduction to Visual Storytelling 3
Com 160 Introduction to Advertising 3
Mktg 200 Introduction to Marketing 3
Art 333 The Business of Graphic and Advertising Design 3
Com 352 Twenty-First Century Marketing Communication 3
Com 360 Copy Writing 3
Mktg 404 Advertising and Promotional Strategies 3
Com 461 Case Studies in Advertising 3
Com 462 Advertising Campaigns 3

Advertising students are encouraged to take a minor in Art, English or Business in order to gain exposure to the field of Advertising.

total credits 48 Emphasis in Mass Communication
Our world has been radically impacted by the power and ubiquity of the engines of mass communicationÑ news-papers, magazines, books, radio, television, and the ever-expanding World Wide Web. In our global village, the media tie us togetherÑ sometimes too tightly, sometimes at the expense of our own culture and personal values, and sometimes to the benefit of world society. Mass com-munication thus creates a challenge and an opportunity. This emphasis prepares students to meet that challenge as informed, critically-thinking consumers of the mes-sages generated by the mass media (especially in the areas of entertainment and politics) and to take advan-tage of that opportunity as participants in the creation of those messages.

core requirements (21 credits) required courses (27 credits)
Com 251 Issues in Mass Communication 3
Soc 311 Society and Mass Communication 3
Com 351 Propaganda and Public Opinion 3
Com 352 Twenty-First Century Marketing Communication 3
Posc 370 Media and Politics 3
Com 440 Conflict, Negotiation, and Power 3
Com 451 Analyzing Trends in Mass Communication 3
Com 493 Ethical Controversies in Communication 3
Com 495 Research Seminar in Communication 3

total credits 48 Emphasis in Public Relations
The study of public relations builds on Chapman's gen-eral education offerings to prepare students for careers as communications professionals in a wide variety of corporate or non-profit fieldsÑ serving clients involved in everything from retail sales and manufacturing to health, education, and the arts. Students are encouraged to specialize or explore their areas of interest in upper-division courses which focus on public relations case studies and campaigns. They are also exposed to the lat-est technology through the study of Internet Communi-cation, desktop publishing, and video production.

core requirements (21 credits) required courses (27 credits)
Ftv 130 Introduction to Visual Storytelling 3
Mktg 200 Introduction to Marketing 3
Eng 215 Theory and Practice of Journalism 3
Com 305 Desktop Publishing 3
Com 370 Principles of Public Relations 3
Com 371 Writing for Public Relations 3
Com 470 Public Relations Case Studies 3
Com 471 Advanced Public Relations Writing 3
Com 475 Public Relations Campaigns 3

total credits 48 Emphasis in Speech Communication
To communicate in a persuasive and dynamic manner is vital to productive human interaction and professional success. Speech communication is the world's oldest aca-demic discipline. Studies range from classical oration to modern political propaganda. This emphasis teaches the oral communication skills that students need for successful interpersonal interactions in a variety of careers and settings. Students learn to reason soundly and speak cogently.

core requirements (21 credits) required courses (27 credits)
Com 211 Intercultural Communication 3
Com 240 Argumentation and Debate 3
Com 301 Public Speaking II 3
Com 351 Propaganda and Public Opinion 3
Com 401 Public Speaking III 3
Com 440 Conflict, Negotiation, and Power 3
Com 442 Group Dynamics and Leadership 3
Com 451 Analyzing Trends in Mass Communication 3
Com 493 Ethical Controversies in Communication 3

total credits 48

Minor in Communications
A minimum of 24 credits, nine of which must be 300-400 level, are required for a minor in communications. Course distribution must be coordinated with a communications department faculty member and approved by the department chair.