Prerequisite, none. Not open to students with a major or minor in business or computer information systems. The marketing of goods and services and the role of marketing in the economy. Topics include: global marketing, quality of customer service, marketing ethics, marketing environment, buyer behavior, market segmentation; marketing mix strategies including product, channel, promotion, and pricing; and marketing of services, and nonprofit organizations. (Offered fall semester.) 3 credits.

Mktg 304 Principles of Marketing

Prerequisite, Econ 200. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits.

Mktg 404 Advertising and Promotion Strategies

Prerequisites, either Mktg 200 or 304. This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy and media topics. (Offered fall semester.) 3 credits.

Mktg 406 International Marketing

Prerequisites, Mgmt 316, either Mktg 200 or 304. Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. (Offered fall semester.) 3 credits.

Mktg 407 Marketing Research

Prerequisites, Mgsc 309, either Mktg 200 or 304. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts and advertising. Emphasis on planning, investigations, collections, interpretation of data, and presentation of results. (Offered every semester.) 3 credits.

Mktg 416 Marketing Strategy

Prerequisites, Actg 210, 211; either Mktg 200 or 304. The completion of Fin 317 is encouraged, but not necessary. This course uses the case method to illustrate marketing decision making. It is designed to provide students with an analytical framework to conduct (1) marketing planning and strategy, (2) market definition and measurement, and (3) the management and control of marketing programs. As such, it integrates product, price, distribution and promotion strategies for the purpose of determining and evaluating marketing strategies. 3 credits.

Mktg 455 Professional Sales

Prerequisites, either Mktg 200 or 304, Mgmt 316. Selling principles, prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Sales management: planning, forecasting, management of sales teams. Selection, training, motivation, compensation, and control of sales force. (Offered spring semester.) 3 credits.

Mktg 496 Special Topics in Marketing

In-depth study of a specific area; content of course determined by interested student and instructor. May be repeated once. 3 credits.

Mktg 499 Independent Study

Prerequisite, approval of petition. For students who wish to pursue a special area of study not included in the curriculum. (Offered every semester.) 1-3 credits. Maximum of 6 credits.

Graduate Courses

Mktg 511 Introduction to Marketing

Mktg 604 Seminar in Marketing Strategy

Emba 660 Marketing Management

Emba 661 Marketing Strategy

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