Com 101 Public Speaking I

An introduction to communications and the elements of public speech production, organization, and performance. This course may be taken on a pass/no pass basis. (Offered every semester.) 3 credits.

Com 110 Interpersonal Communications

Introduction to communication skills of listening, perception, language usage, nonverbal communication, and conict resolution. Emphasis is placed on effective modes of communication and methods for overcoming barriers to interpersonal communication. (Offered every semester.) 3 credits. redits.

Com 151 Introduction to Mass Communications

From Gutenberg to web sites, starting with the book and pamphlet, the course deals with a series of mass media forms (such as the telegraph, film, radio, television). Since mass culture is now being splintered apart and segmented by digital narrowcasting forms like the web site, the course raises the question: What is happening to mass communications? (Offered every semester.) 3 credits.

Com 160 Introduction to Advertising

Students examine the legal, economic, and ethical dimensions of selling products, ideas, and services through the mass media, and how the disciplines of psychology, sociology, and marketing interact in the creation and management of advertising campaigns. (Offered fall semester.) 3 credits.

Com 202 Speech Team

Prerequisite, Com 101. The Speech Team activity course will focus on designing, preparing, and presenting public speeches that are common to the collegiate forensic environment, including individual speaking events, parliamentary debate and mock trials. Emphasis is placed on developing research, group communication, public speaking and critical thinking skills to prepare for and participate in intercollegiate tournaments representing Chapman University. The course may be repeated for credit. (Offered every semester.) 1-3 credits.

Com 210 Theories of Persuasion

An introduction to the methods of persuasion from classical rhetoric to modern techniques found in propaganda, advertising, and salesmanship. (Offered every semester.) 3 credits.

Com 211 Introduction to Intercultural Communication CH II

Prerequisite, Com 110. Designed to explore similarities and differences in the communications process from a variety of cultures with an emphasis on comparing Chinese and Japanese cultures to American and European cultures. Special emphasis is given to the historical development of a culture in terms of world view and the impact of that world view on intercultural communication through the ages. Students will experience practical application of theory and research to intercultural communication and will learn methods and techniques for effective communication across cultures. (Offered spring semester.) 3 credits.

Com 212 Voice and Articulation

Principles of voice production and articulation. The study of the mechanisms of speech and phonetics will be the focus of this course. Emphasis will be placed on effective vocal production, vocal variety in speaking, and proper production of sounds of general American speech for the public speaker. (Offered spring semester, alternate years.) 3 credits.

Com 229 Experimental Course

Designed to provide additional opportunities to experimental areas and subjects of special interest. May be repeated for credit provided course content is different. (Offered when appropriate.) 3 credits.

Com 240 Argumentation: Debate and Mock Trial

Prerequisites, Com 101, 110. Recommended, Com 210. The course focus is on logical analysis and reflective thinking in designing, preparing, and presenting public speeches that are common to the public speaking environment, including Lincoln/Douglas debates and mock trials. Emphasis is placed on developing the skills of research, group communication, public speaking and critical thinking. (Offered fall semester.) 3 credits.

Com 290 Independent Internship

Additional credit opportunities are available for students eager to develop skills by associating with professional agencies. Consult advisor. 1-3 credits.

 Com 301 Public Speaking II

Prerequisite, Com 101 or other approved public speaking course. Designed to provide a more in-depth study of classical and contemporary principles of rhetoric and rhetorical criticism, this course provides concentrated work in speech structure, delivery, and criticism. (Offered every semester.) 3 credits.

Com 304 Oral Interpretation of Literature

Prerequisites, Com 110, 210. Develops the student's expressive abilities through oral presentations of prose, poetry, and drama. Students become adept at discerning the structure of literature for oral interpretation. Emphasis is on literary analysis and performance. (Offered fall semester, alternate years.) 3 credits.

Com 305 Desktop Publishing

Prerequisite, Com 210. An introduction to the use of desktop publishing software and the use of computers for layout, design, and publication of a variety of public relations-oriented materials. (Offered every semester.) 3 credits.

Com 307 Public Relations Workshop

Prerequisite, Com 380. This course provides students practical experience in public relations. Students will contract with a faculty member to perform specific public relations activities. May be repeated for a maximum of 4 credits. Graded on a pass/no pass basis. (Offered every semester.) 1 credit.

Com 310 Trends in Communication

Prerequisite, Com 210. Current theories and research trends in public address, mass media, and global communications. (Offered fall semester, alternate years.) 3 credits.

Com 329 Experimental Course

(Same as Com 229.) 3 credits.

Com 335 American Public Address

Prerequisite, Com 210. From Puritan pulpits to presidential press conferences: a study of transitions in public address. (Offered spring semester, alternate years.) 3 credits.

Com 351 Propaganda and Public Opinion CH I

Prerequisites, Com 151, 210. From Polis to Polls: an introduction to political persuasion, from Aristotle to modern polling and "sound bites." Starting with classical Hellenic rhetoric, particularly Aristotle's applications to politics, the course deals with how the so-called "Western" tradition of political rhetoric has been extended worldwide to mass-media based societies favoring the ideologies of democracy, capitalism, fascism, communism, etc. (Offered spring semester.) 3 credits.

Com 370 Principles of Public Relations

Prerequisite, Com 210. Examination of the social, psychological, economic, and political foundations of public relations; and the integration of the behavioral sciences, management, and communication theories into a profession. (Offered every semester.) 3 credits.

Com 380 Introduction to Public Relations Writing

Prerequisite, Eng 215. A comprehensive introduction to the various forms of public relations writing such as news and feature releases. Beginning with basic writing and organizational principles, the course introduces the student to persuasive writing designed to meet specific communication objectives. (Offered every semester.) 3 credits.

Com 385 Copy Writing

Com 401 Persuasive Speaking

Prerequisites, Com 101, 210, 301. Recommended, Com 110. The formation of oral arguments composed of reason and evidence. Students develop insight into speaker, audience, and ethical responsibilities. Public speaking competence will be achieved by practice in structured situations or modules provided in the classroom setting. (Offered every semester.) 3 credits.

Com 410 Organizational Communications

Prerequisites, Com 101, 110. Instruction includes a mix of theory and practice of interpersonal communication in organizational settings. Major research theories are experienced through analysis of case studies and guided role play of typical situations in organizations. (Offered every semester.) 3 credits.

Com 429 Experimental Course

(Same as Com 229.) 3 credits.

Com 435 History of Communications

Prerequisites, Com 240, 310. From cave paintings to the Internet, this course traces the development of man's attempts to communicate using the tools/technology of the times and explores the implications of electronic mass communication. (Offered fall semester, alternate years.) 3 credits.

Com 442 Group Dynamics and Leadership

Prerequisites, Com 110, 210. This course is designed to provide the student with the skills necessary to participate effectively in problem-solving groups. Instruction includes theory and technique. Competencies in group communication are developed through in-class experiences. (Offered fall semester.) 3 credits.

Com 460 Student Advertising Agency

Prerequisites, Com 160, Mktg 200. An introduction to the experience of working with an advertising agency through designing campaign and communication strategies and materials for real world clients. In this course, students will meet with clients, discuss their needs, develop plans to answer those needs, and create the finished projects to implement their plans. (Offered spring semester.) 3 credits.

Com 461 Case Studies in Advertising

Prerequisites, Com 160, Mktg 200. An intensive study of the applications of advertising theory and principles to specific advertising cases in the realms of business, non-profit, and special-interest organizations. The exploration, through research and critical thinking, of whether the case studies were successful, with particular consideration of target audience analysis, message strategies, and media choices. (Offered spring semester.) 3 credits.

Com 462 Advertising Campaigns

Prerequisites, Com 160, Mktg 200. Study and practice in planning, implementing, and evaluating effective advertising campaigns. An examination of advertising strategy as it fits into the overall marketing plan, development and testing of creative concepts, and the design of advertising campaigns using multiple media channels. (Offered fall semester.) 3 credits.

Com 463 Advertising Portfolio

Prerequisites, Com 160, 305, 385. Advertising portfolio is designed for the development of a professional portfolio for a career in advertising or related marketing communications areas. Students planning careers as copywriters/art directors will work both as partners and as individuals to create advertising for the mass media including choosing strategy, copywriting, preparing comprehensive print layouts, polished broadcast scripts and storyboards. Frequent presentations of concepts to increase evaluative skill will culminate in presentation of finished advertising portfolios. (Offered spring semester, alternate years.) 3 credits.

Com 465 Media Planning

Prerequisites, Com 160, 210. An intensive study of the principles of media planning including considerations of marketing strategy, consumer behavior, media reach and frequency, as well as cost, timing, and geographic and demographic data. Both field research and testing of media effectiveness will be explored as tools to evaluate the success of a media plan. (Offered spring semester, alternate years.) 3 credits.

Com 470 Public Relations Case Studies

Prerequisite, Com 370. An intensive study of the application of public relations theory and principles to the problems of business, non-profit, and special interest organizations. (Offered spring semester.) 3 credits.

Com 472 Student Public Relations Agency

Prerequisites, Eng 215, Com 210, 370. An introduction to the experience of working with a public relations agency, through designing campaign and communication strategies and materials for real world clients. In this course, students will meet with clients, discuss their needs, develop plans to answer those needs, and create the finished products to implement their plans. May be repeated for credit. (Offered Interterm and/or spring semester.) 3 credits.

Com 475 Public Relations Campaigns

Prerequisites, Com 370, 380. Study and practice in planning, implementing, and evaluating effective programs of communication. Emphasis will be on the use of a wide variety of communication techniques in support of organizational goals and objectives. (Offered fall semester.) 3 credits.

Com 480 Advanced Public Relations Writing

Prerequisite, Com 380. Building on the skills and forms studied in Com 380, the student creates a complete press kit and develops the skills necessary for such public relations tasks as writing public relations, advertising, and broadcast copy. (Offered spring semester.) 3 credits.

Com 490 Independent Internship

(Same as Com 290.) 1-3 credits.

Com 499 Individual Study

Individual research and projects. May be repeated for a maximum of 6 credits. 1-3 credits.

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