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Bachelor of Arts The department of communications offers the bachelor of arts degree with emphases in four growing communications fields--advertising, mass communications, public relations, and speech communication. Strongly interdisciplinary, the students' broad liberal arts based curriculum will prepare them for communications careers in a wide variety of fields or for further study at the graduate level. Communications emphases include a range of study, which is in some instances distinct and in other ways overlapping. All four emphases stress the development of effective communication skills. They are rooted in strong writing, speaking, and an understanding of visual design and æsthetics. Students use state-of-the-art technology to create messages in a wide variety of forms, from print and video to multi-media. Along with the development of professional skills in communications, these emphases are designed to build the student's understanding of the historical, theoretical, critical, and ethical aspects of communication. Advertising prepares students to work in the creative (design or copy), media, and/or account management side of the field. Both creative and business-oriented, this emphasis stresses an understanding of the business world, including marketing and product positioning, as well as strong writing skills in print and broadcast media. Mass Communication offers students a critical and analytical view of one of the most powerful forces at work in world culture today. It prepares students to spot cultural and technological trends which drive the mass media. Public Relations students study this advocacy profession which builds relationships between organizations, both corporate and non-profit, and the people they serve. Students will develop professional communication skills for print and broadcast media. Speech Communication includes the classical art of disciplined thinking, debate, public speaking, written and electronic message preparation. Students prepare for a wide diversity of careers from education to business and from politics to a variety of service industries. Planning is
important in these emphases. Each student is encouraged to seek
advisement with an academic advisor in the department to correctly
sequence the required courses. Transfer students must have previous
communications and business credits evaluated by the department. Bachelor of Arts in Communications core requirements The Department of Communications has a central core of courses that are required by all emphases in Communications. These courses reflect key areas of study fundamental to all our degrees. The courses are: Com
151 Introduction to Mass Communications 3 Emphasis in Advertising This interdisciplinary course of study gives students a thorough understanding of the business of advertising as well as introducing them to the creative aspects of the field. The broad-based selection of required courses is supplemented by a nine-credit choice component which allows the student to specialize in account management, design, copy/creative, or media, thus preparing for either a career in one of several advertising fields or for graduate study. required courses (33 credits) Com 110 Interpersonal Communication 3 Com 151 Introduction to Mass Communications 3 Com 160 Introduction to Advertising 3 Mktg 200 Introduction to Marketing 3 Com 210 Theories of Persuasion 3 Com 410 Organizational Communications 3 Com 461 Case Studies in Advertising 3 Com 462 Advertising Campaigns 3 one of the
following (3 credits) Com 463 Advertising Portfolio 3 Choose one of the following concentrations (9 credits) Advertising Account Management, Copy/Creative Design, Media. Students can receive copies of the specific course requirements in these concentrations from their Communications academic advisor or from the Department of Communications office. total credits 45 Emphasis in Mass Communications Nowhere is Marshall McLuhan's concept of the Global Village more evident than in the world-encompassing ubiquity of the engines of Mass Communications--newspapers, magazines, book publishing, radio, television, and the World Wide Web. By focusing on trend-analysis, this emphasis prepares the student to be an informed, critcally-thinking consumer of the messages generated by the mass media, or a participant in the creation of these messages. required courses (48 credits) Com 110 Interpersonal Communications 3 Com 151 Introduction to Mass Communications 3 Soc 201 Social Research Design 3 Com 210 Theories of Persuasion 3 Com 211 Intercultural Communication 3 Soc 302 Quantitative Data Analysis 3 Com 310 Trends in Communication 3 Soc 311 Society and Mass Communications 3 Com 335 American Public Address 3 Posc 341 Mass Communications Law 3 Com 351 Propaganda and Public Opinion 3 Eng 407 Writing and Publishing on the Internet 3 Com 410 Organizational Communications 3 Com 435 History of Communications 3 Com 442 Group Dynamics and Leadership 3 total credits 48 Students are strongly advised to take Com 490 Internship. Emphasis in Public Relations The study of public relations builds on Chapman's general education offerings to prepare students for careers as communications professionals in a wide variety of corporate or non-profit fields--serving clients involved in everything from retail sales and manufacturing to health, education, and the arts. Students are encouraged to specialize or explore their areas of interest in upper-division courses which focus on public relations case studies and campaigns. They are also exposed to the latest technology through the study of desktop publishing, video production, and multi-media productions. required courses (46 credits) Ftv 130 Introduction to Visual Storytelling 3 Ftv 140 Introduction to Film Æsthetics 3 Com 151 Introduction to Mass Communications 3 Mktg 200 Introduction to Marketing 3 Soc 201 Social Research Design 3 Com 210 Theories of Persuasion 3 Eng 215 Theory and Practice of Journalism 3 Ftv 251 Introduction to Multi-Media (Public Relations) 3 Com 307 Public Relations Workshop 1 Com 370 Principles of Public Relations 3 Com 380 Introduction to Public Relations Writing 3 Com 410 Organizational Communications 3 Com 470 Public Relations Case Studies 3 Com 475 Public Relations Campaigns 3 Com 480 Advanced Public Relations Writing 3 total credits 46 Students choosing this emphasis are encouraged to take Com 110, Interpersonal Communications. Emphasis in Speech Communications The emphasis in speech communications prepares students for a variety of careers in political, professional, business, and service areas. Through studies ranging from classical oration to modern political propaganda, students learn to reason soundly and articulate clearly. The main focus and goal of this emphasis is to teach the oral communication skills that enable speakers to present concepts cogently and dynamically. required courses (48 credits) Com 110 Interpersonal Communications 3 Com 151 Introduction to Mass Communications 3 Com 210 Theories of Persuasion 3 Com 211 Intercultural Communication 3 Com 212 Voice and Articulation 3 Com 240 Argumentation and Debate 3 Com 304 Oral Interpretation of Literature 3 Com 310 Trends in Communication 3 Com 335 American Public Address 3 Com 351 Propaganda and Public Opinion 3 Ftv 351 Business Presentations 3 Com 410 Organizational Communications 3 Com 435 History of Communications 3 Com 442 Group Dynamics and Leadership 3 total credits 48 Minor in Advertising required courses (12 credits) Com 160 Introduction to Advertising 3 Mktg 200 Introduction to Marketing 3 Com 210 Theories of Persuasion 3 one of the following (3 credits) one of the following (3 credits) Com 462 Advertising Campaigns 3 Com 463 Advertising Portfolio 3 total credits 18 Minor in Public Relations Com 210 Theories of Persuasion 3 Eng 215 Theory and Practice of Journalism 3 Com 370 Principles of Public Relations 3 Com 380 Introduction to Public Relations Writing 3 Com 470 Public Relations Case Studies 3 Com 475 Public Relations Campaigns 3 total credits 18 Minor in Speech Communications required courses (15 credits) Com 110 Interpersonal Communications 3 Com 210 Theories of Persuasion 3 Ftv 351 Business Presentations 3 Com 442 Group Dynamics and Leadership 3 one of the following (3 credits) Com 240 Argumentation and Debate 3 one of the following (3 credits) Com 310 Trends in Communication 3 Com 335 American Public Address 3 Com 351 Propaganda and Public Opinion 3 Com 410 Organizational Communications 3 total credits 21 |
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